Analisis Isi Pesan Dakwah Motivasional Dalam Podcast Ketika Lupa Menikmati Hidup Pada Kanal Youtube Cahaya Untuk Indonesia

Abstract

The development of digital media has driven a transformation in the methods of da'wah (Islamic preaching), including through YouTube platforms in the form of podcasts. This study is motivated by the urgency of da'wah that not only delivers religious teachings normatively but also provides contextual and relevant motivation for the lives of younger generations. The main objective of this study is to analyze the motivational da'wah messages in a podcast episode entitled Ketika Lupa Menikmati Hidup on the YouTube channel Cahaya untuk Indonesia, in order to understand how the messages are structured and delivered to build the audience's spirituality and self-awareness.

This research employs a descriptive qualitative approach with content analysis techniques based on Holsti's theory. The primary data is derived from the podcast episode, which is analyzed textually and thematically to identify da'wah messages that contain the values of faith (aqidah), ethics (akhlaq), and Islamic law (sharia). The findings show that the podcast presents strong motivational da'wah messages, such as the importance of self-reflection (muhasabah), self-awareness, emotional regulation, and sincerity in living life. These messages are delivered in a light and reflective language style, making them easily accepted by listeners.

This study contributes significantly to the development of digital da'wah, particularly in the context of Islamic Communication and Broadcasting. The motivational approach in da'wah has proven effective in reaching a broader audience, especially the digital generation. However, this study is limited in scope as it focuses only on a single podcast episode. Therefore, future research is recommended to explore more episodes and da'wah channels, as well as to involve audiences directly to measure the impact of the messages more comprehensively.