PERAN INKUBATOR BISNIS PROGRAM STUDI ADMINISTRASI BISNIS UPN VETERAN JAWA TIMUR SEBAGAI WADAH PENGEMBANGAN USAHA MAHASISWA MELALUI SISTEM KONSINYASI
DOI:
https://doi.org/10.61722/jaem.v3i2.10957Keywords:
Business Incubator, Consignment, Student Entrepreneurship, UPN Veteran East Java, Business DevelopmentAbstract
Business incubators in higher education play a strategic role in nurturing student entrepreneurial ecosystems. This study aims to analyze the role of the Business Incubator of the Business Administration Study Program at UPN Veteran East Java as a student business development platform through a consignment system. The research employs a qualitative descriptive method, with data collected through observation, in-depth interviews, and documentation studies. The findings indicate that the program's business incubator actively functions in: (1) providing consignment-based sales space for student products; (2) offering managerial and marketing assistance; and (3) building distribution networks. The consignment system has proven effective in reducing initial capital risk, improving market accessibility, and fostering entrepreneurial spirit among students. This research recommends strengthening consignment regulations, expanding consignment partners, and integrating the incubation program with project-based curricula.
References
Azmi Fadhilah, D., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing. Coopetition: Jurnal Ilmiah Manajemen, 12(1), 17–22. https://doi.org/10.32670/coopetition.v12i1.279
Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2022). Inkubator Bisnis pada Perguruan Tinggi jadi Entry Strategy Ciptakan New Entrepreneur. https://www.ekon.go.id/publikasi/detail/4352/inkubator-bisnis-pada-perguruan-tinggi-jadi-entry-strategy-ciptakan-new-entrepreneur
Komara, B. D., & Setiawan, H. C. B. (2021). Inkubator Bisnis sebagai Pendorong Tumbuhnya Wirausaha Muda: Studi tentang Suksesi Kewirausahaan Mahasiswa Universitas Muhammadiyah Gresik. Jurnal Riset Entrepreneurship, 3(1), 33–39. https://doi.org/10.30587/jre.v3i1.1073
Oktavia, D., & Yuliansyah, Y. (2021). Faktor-Faktor yang Mempengaruhi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) di Indonesia. Jurnal Ekonomi dan Keuangan, 25(1), 105–118.
Ramli, R. (2024). Inkubator Bisnis sebagai Strategi Pengembangan Ekosistem Kewirausahaan di Perguruan Tinggi. Jurnal Manajemen dan Kewirausahaan (JUMAWA), 2(1), 1–8.
Setiyani, A., Yuliyanti, T., & Rahmadanik, D. (2022). Pengembangan UMKM di Desa Pekarungan Kabupaten Sidoarjo. ULIL ALBAB: Jurnal Ilmiah Multidisiplin, 1(3), 427–435.
Sutaguna, I. N. T., et al. (2023). Inkubator Bisnis di Perguruan Tinggi: Tren, Tantangan, dan Peluang. ResearchGate. https://www.researchgate.net/publication/374776772
Windusancono, B. A. (2021). Upaya Percepatan Pertumbuhan Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia. Mimbar Administrasi FISIP UNTAG Semarang, 18(1), 01–14.
Wulandari, E. V., Haryono, H., & Samiyono, S. (2024). Pentingnya Menumbuhkan Jiwa Wirausaha (UMKM) dalam Pengembangan Perekonomian di Indonesia. Jurnal Pengabdian Kepada Masyarakat: Kreasi Mahasiswa Manajemen, 4(2), 173–178. https://openjournal.unpam.ac.id/index.php/KMM/article/view/41158
Zidane, M. R., Ati, N. U., & Ilyas, T. R. (2024). Peran Dinas Koperasi, Perindustrian, dan Perdagangan Kota Malang dalam Pengembangan UMKM di Kota Malang. Jurnal Manajemen dan Bisnis Daerah, 2(3), 1–18. https://journal.utnd.ac.id/index.php/jmdb/article/download/1147/583
