Makna Investasi Saham bagi Generasi Z

Abstract

Stock investment is becoming increasingly popular among Generation Z with the way digital technology keeps growing and easy access to information through social media. This study tries to understand how meaning of stock investment for Generation Z and the factors that influence their investment decisions. This study used a qualitative descriptive approach and was based on a review of relevant literature. relevant to the topic of stock investment among Generation Z. Data were analyzed using content analysis techniques by identifying, categorizing, and synthesizing findings from previous research. The results indicate that Generation Z perceives stock investment as a means to achieve financial freedom, an instrument for long-term asset development, and a learning tool for financial management. Furthermore, social media has a strong influence on investment perceptions and interest through the dissemination of educational information and the experiences of other investors. However, Generation Z also faces various challenges, such as stock price fluctuations, limited financial literacy, and the influence of investment trends that can potentially lead to irrational decision-making. The findings of this study indicate that improving financial literacy and understanding investment risks are important factors in supporting wiser and more sustainable investment decisions.