Pengaruh Risk Perception dan Social Influence terhadap Kepuasan Pengguna Pada Aplikasi E-Money DANA
DOI:
https://doi.org/10.61722/jaem.v3i3.11534Keywords:
DANA, e-money, perceived risk, social influence, user satisfaction.Abstract
This study aims to explore the impact of risk perception and social factors on user satisfaction levels of the DANA e-money application. Using a quantitative approach, this study analyzed data through descriptive statistics, validity testing, reliability testing, and multiple linear regression analysis. Data analysis showed that both factors significantly influence user satisfaction levels. Risk perception was shown to have a detrimental impact; this indicates that the higher the perceived risk level, the lower the user satisfaction level. Conversely, social influence was shown to have a positive impact, indicating that support and advice from the social environment can increase user satisfaction. This research is expected to serve as an evaluation tool for DANA service providers in their efforts to improve customer satisfaction through risk reduction and optimizing marketing strategies that emphasize social influence.
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