PENGARUH HARGA, FASILITAS, DAN LOKASI TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH KOST DENGAN PENGETAHUAN AKAD IJARAH SEBAGAI VARIABEL MODERATING
DOI:
https://doi.org/10.61722/jaem.v3i3.11609Keywords:
price, facilities, location, boarding house choice decision, ijarah contract knowledge, SEM-PLSAbstract
This study aims to analyze the influence of price, facilities, and location on Muslim students' decisions in choosing boarding houses, with knowledge of the ijarah contract serving as a moderating variable. The study was motivated by the increasing competition among boarding house businesses in Tamantirto, Yogyakarta, and the limited number of studies that examine boarding house selection decisions from an Islamic economic perspective. This research employed a quantitative approach using purposive sampling, involving 111 Muslim students living in boarding houses in the Tamantirto area. Data were collected through a four-point Likert scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that price, facilities, location, and knowledge of the ijarah contract significantly influence students' decisions in choosing boarding houses. Facilities were found to be the most influential factor (path coefficient = 0.364), while knowledge of the ijarah contract had a significant negative effect (path coefficient = -0.192). Furthermore, knowledge of the ijarah contract was not proven to moderate the effects of price, facilities, or location on boarding house selection decisions, as all interaction p-values were greater than 0.05. The R-Square value of 0.426 indicates that the model has moderate predictive power. These findings suggest that Muslim students tend to prioritize practical considerations, such as price, facilities, and location, rather than the conformity of the rental agreement with ijarah principles when choosing a place to live.
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