Pengaruh Pemasaran Media Sosial dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Restoran Sushi Yay! Cimahi
DOI:
https://doi.org/10.61722/jaem.v3i2.9636Keywords:
Social Media Marketin; Service Quality; Customer Satisfaction; TiktokAbstract
This study aims to determine the effect of social media marketing and service quality on customer satisfaction at Sushi Yay! Cimahi Restaurant. Social media marketing is used as a means of promotion and communication with customers, while service quality reflects the restaurant's ability to meet customer expectations. The research method used was quantitative with a descriptive and verification approach. Data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that social media marketing has a positive and significant effect on customer satisfaction. Furthermore, service quality also has a positive and significant effect on customer satisfaction. Simultaneously, social media marketing and service quality have a significant effect on customer satisfaction at Sushi Yay! Cimahi Restaurant.
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