STRATEGI PENGEMBANGAN USAHA WARUNG MAKAN NASI BEBEK GELORA KHAS MADURA

Abstract

The rapid growth of residential areas plays a significant role in boosting the local economy. Among the small businesses operating in this sector, Usaha Nasi Bebek Gelora Khas Madura—a local culinary enterprise in West Bekasi—faces key operational challenges, particularly the lack of a structured marketing development strategy. To help solve these issues, this community engagement program adopted a practical approach combining direct interviews, training sessions, and interactive discussions with the business owner. The initiative focused on helping the partner build a stronger marketing strategy to attract more customers and scale up their business sustainably. As a result, the program successfully assisted the enterprise in obtaining official business permits, introducing product innovations, setting up digital marketing platforms, and providing basic accounting training for better financial management.