Strengthening Entrepreneurial Skills Among the PKK Group to Boost the Economy Based on Local Potential in Kendangdukuh Village, Pasuruan

Abstract

To enhance the well-being and self-reliance of a community, a strategic approach is to empower its members, particularly in rural areas. This community service initiative focuses on entrepreneurship training centered on local products in Kendangdukuh Village, a region notable for its abundant corn harvests. The training aims to improve residents' skills in transforming raw corn into high-value products through entrepreneurial guidance, marketing strategies, and the adoption of digital payment trends. The implementation method includes practical training, interactive discussion sessions, hands-on demonstrations, and outcome evaluation. The results indicate an increase in the residents' knowledge and skills in processing local resources—such as the production of corn milk—which has garnered significant market interest. Furthermore, the initiative has encouraged the community to preserve local potential through innovative and creative, sustainable practices. This entrepreneurship training has fostered an awareness of the importance of leveraging local resources for business ventures, strengthening family economies, and advancing the empowerment of women in the village. Ultimately, this project demonstrates that entrepreneurship training based on local products serves as a strategic step toward empowering women in rural communities.