PEMBERDAYAAN DALAM RANGKA PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH PEMBUATAN TAHU

Authors

  • Nuruddin Mahmud STIE Anindyaguna
  • Akhmad Nurrofi STIE Anindyaguna
  • Bayu Teguh Wibowo STIE Anindyaguna
  • Antonius Along Universitas Terbuka Tangerang

DOI:

https://doi.org/10.61722/japm.v3i4.5951

Keywords:

Product Innovation, logo creation

Abstract

Home Industries are considered to able to boost national economc growth by strengthening regional economie,. The MSME partnering in this community service activity is a tofu-making MSME located in Bangkung Village, Mranggen District, Demak Regency. Some of the challenge faced by this MSME iclude Traditional management and a leck of marking innovation.The Method used to address thesse parthers’challenges is interviews and trainingconductet through shareng. The goal of this activity is to provide an understandding of the importance of innovation and good businessmanagement to enable business to grow.The resultsof this community service activity include business permist, product inovation ideas, and the provision of medicine.

References

Afira, R., & Marta, W. (2021). Sosialisasi Desain Visual Brand Identity Friendly Bagi Usaha Masyarakat Kecil dan Menengah (UMKM). Majalah Ilmiah UPI YPTK, 54-59.

Malayu Hasibuan, 2010. Manajemen Sumber Daya Manusia. Jakarta Grasindo.

https///binus.ac.id/id/bandung/2020/11/peran-umkm-dalam-perekonomian-indonesia

Fandy Tjiptono dan Gregorius Chandra (2017). Service, Quality Satisfaction. Jogjakarta: Andi Offset

Hasan, M., Noercahyo, A., Rani, A. E., Salshabilla, N. A., & Izzati, S. N. (2021). Pengembangan ekonomi kreatif sektor UMKM di masa pandemi Covid-19. Jurnal Ekonomi Pendidikan Dan Kewirausahaan, 9(2), 125-138. https://doi.org/10.26740/jepk.v9n2.p125-138

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Published

2025-07-16

Issue

Section

Articles