PENGEMBANGAN UMKM KULINER SIOMAY DI DESTINASI WISATA TAMAN LASOSO UNTUK MENINGKATKAN EKONOMI LOKAL

Authors

  • Fidya Fidya Universitas Tadulako
  • Amelia Amelia UniversitasTadulako.
  • Adinda Podung UniversitasTadulako.
  • I Kade Sindya Sanjaya UniversitasTadulako.
  • Dandan Haryono UniversitasTadulako.
  • Suasa Suasa UniversitasTadulako.
  • Nurhayati Hamid UniversitasTadulako.

DOI:

https://doi.org/10.61722/japm.v3i6.7249

Keywords:

Development, MSMEs, Local Economy

Abstract

Lasoso Park has become a new icon in West Palu, where people can enjoy a public space to relax and socialize, with additional features such as a light tower and views of the Gawalise Mountains. Lasoso Park also rents various toy services and many culinary snacks, one of which is siomay. Siomay throughout its development is very popular among the Indonesian people and is easily found in snack places or existing parties. The method used is qualitative research, namely research that does not use mathematical, statistical, or computer models. Opportunities for MSME development in the Lasoso Park location offer various siomay variants such as fillings (eggs, meat, tofu, fried foods) and sauce variants, namely peanut sauce and firecrackers. The development strategy used in this siomay business is a digital marketing strategy and design promotion.

References

Assajdah, K. A., & Suryani, I. (T.T.). Branding Siomay Ngegas: Sebuah Inovasi Kepercayaan Konsumen Pada Siomay Ayam.

Firdausya, L. Z., & Ompusunggu, D. P. (T.T.). Usaha Mikro Kecil Dan Menengah (Umkm) Di Era Digital Abad 2.

Hokianto, H. F. (T.T.). Analisis Swot Pada Usaha Kuliner (Studi Pada Warung Mas Damar Di Kota Pontianak).

Nikmah, M., & Siswahyudianto, S. (2022). Strategi Diferensiasi Untuk Menciptakan Keunggulan Kompetitif Pada Umkm Catering Pawon Gusti Desa Surondakan Kecamatan Trenggalek Kabupaten Trenggalek. Jurnal Manajemen Dan Bisnis Madani, 4(1), 66–82. Https://Doi.Org/10.51353/Jmbm.V4i1.627

Nurrisa, F., & Hermina, D. (2025). Pendekatan Kualitatif Dalam Penelitian: Strategi, Tahapan, Dan Analisis Data. 02(03).

Putra, T. G. (T.T.). Peran Pemerintah Daerah Dan Partisipasi Pelaku Usaha Dalam Pengembangan Umkm Manik-Manik Kaca Di Kabupaten Jombang. 3.

Zagoto, Y., Yuliyati, M. T., Pambudi, R., Cikdan, M., & Mukadi, M. (2022). Peran Pemasaran Melalui Media Sosial Dalam Meningkatkan Pendapatan Umkm Di Masa Pandemi. Jurnal Peradaban Masyarakat, 2(1), 37–40. Https://Doi.Org/10.55182/Jpm.V2i1.117

Downloads

Published

2025-11-30

Issue

Vol. 3 No. 6 (2025): November

Section

Articles

License

Copyright (c) 2025 JURNAL AKADEMIK PENGABDIAN MASYARAKAT

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.