Pengembangan Kapasitas SDM UMKM Emping Jagung sebagai Upaya Meningkatkan Daya Saing Produk Lokal di Desa Banyu Urip
DOI:
https://doi.org/10.61722/japm.v4i2.7889Keywords:
MSME Empowerment, Village Digitalization, Product Innovation, Human Resource Capacity, Appropriate TechnologyAbstract
Corn chip MSMEs (Micro, Small, and Medium Enterprises) in Banyu Urip Village have untapped economic potential due to limitations in technology, management, and marketing strategies. This study aims to develop the human resource capacity of corn chip MSMEs through community-based mentoring to enhance the competitiveness of local products. The method used is participatory qualitative, involving field observation, interviews, training, and direct mentoring integrated with courses on MSME Empowerment & Village Digitalization, Technology Application, as well as Leadership and Community Communication. The results indicate a significant improvement in the capacity of MSME actors in business management, product innovation (taste diversification), packaging design using digital applications (Canva), and basic understanding of digital marketing. The application of appropriate technology increased production efficiency, while the participatory approach and collaborative leadership strengthened institutional capacity and business sustainability. It is concluded that holistic and contextual human resource development can drive the transformation of traditional MSMEs into more competitive and digitally adaptive businesses.
References
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(2), 319–340.
Dewi, A., & Kurniawati, E. (2022). Digitalisasi UMKM di Era Transformasi Ekonomi. Jurnal Pengembangan Ekonomi Lokal, 7(2), 134–145.
Hadinugroho, B., & Firdaus, B. R. (2023). Pemberdayaan UMKM digital tingkat desa: Pengabdian KKN melalui pendampingan digitalisasi UMKM di Desa Gaum, Tasikmadu, Karanganyar. Jurnal Manajemen Dan Ekonomi Kreatif, 1(4), 45–56.
Handayani, S., Putra, A., & Nurhaliza, M. (2023). Penerapan Teknologi Tepat Guna bagi UMKM Pangan di Desa: Dampak dan Tantangannya. Jurnal Teknologi Dan Pemberdayaan, 5(1), 33–45.
Kotler, P., & Keller, K. (2016). Marketing management (15th ed.). Pearson Education.
Lestari, D. (2020). Pengaruh Modal Sosial terhadap Pengembangan UMKM Berbasis Komunitas. Jurnal Pengabdian Dan Pemberdayaan, 5(1), 22–31.
Praselanova, R., & Ubaidillah. (2024). Pemberdayaan UMKM Desa Sawentar melalui implementasi konsep desa cerdas untuk meningkatkan daya saing di era digital. Madanika: Jurnal Pengabdian Masyarakat.
Putri, V., & Suryani, M. (2021). Penerapan Teknologi Tepat Guna pada UMKM Pangan. Jurnal Inovasi Teknologi, 9(1), 45–56.
Rahmawati, N., Setyawan, A., & Hidayat, R. (2022). Analisis Hambatan Inovasi UMKM Pangan di Wilayah Pedesaan. Jurnal Ekonomi Dan Bisnis, 10(3), 201–214.
Sarasati, F., Wiharso, G., & Prasetyo, J. H. (2025). Pelatihan dan pendampingan branding modern dalam peningkatan kualitas produk UMKM: Program pengabdian kepada masyarakat. Jurnal Abdimas: Sosial, Bisnis, Dan Lingkungan, 2(2), 89–97. https://doi.org/10.46806/abdimas.v2i2.1544
Sari, M., & Pratama, Y. (2024). Digitalisasi UMKM Desa untuk Meningkatkan Daya Saing Produk Lokal. Jurnal Transformasi Digital, 2(1), 45–58.
Yusuf, I. (2021). Kepemimpinan Partisipatif dalam Program Pemberdayaan Masyarakat Desa. Jurnal Sosial Dan Budaya, 4(2), 89–101.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 JURNAL AKADEMIK PENGABDIAN MASYARAKAT
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
